Store Refresh

Home » Store Refresh Program

Our Retail Store Refresh Program Can Save You Tens of Thousands of Dollars on Interior Store Remodeling

retail store refresh
What’s the difference between our store refresh program and a full scale store remodel? First of all, money…a full store remodel will require higher costs that come from altering or adding walls, changing electrical or moving plumbing. Each of these construction elements require architects, engineers, inspectors, and permits which add significant cost to the project.

A store refresh is much more affordable because it avoids these expensive additions.  The key part of a store refresh is only making cosmetic changes of elements that the customer will see and experience. This includes gondola shelving, checkout counters, beverage/coffee stations, flooring, walls and décor graphics.  These items typically don’t require a permit or inspections and avoids heaping additional costs upon your budget.

Our team has developed a 6-step store refresh program will give provide you with major interior sales floor improvements without all the additional costs.  A DisplayMax Store Refresh gives you everything you need to create a new store image that will help your profitability for many years to come.

Step 1: In-Store Site Survey

The first step is to perform a thorough on-site survey of your store interior. This step is essential for determining the current size, condition, and needs of your business. We will also meet with you and your managers to discuss your vision, discuss sales trends, observe traffic flow and brainstorm refresh ideas. The survey results will be used to create a full report that will become the foundation for the refresh plan and design. The in-store site survey includes:
store remodel

  • Measure and Photograph Interior of Store
  • Inspect Current Conditions and Uncover Potential Issues
  • Inventory Critical Equipment and Displays
  • Meet with Owner and Management to Discuss and Brainstorm
  • Create Detailed Survey Report

Step 2: New Floor Plan Design

Next, we design a new floor plan using all the information and data gathered during the site survey. Our teams will consider all the factors that make up your vision and goals. We will then create a detailed drawing that will show the location of all gondolas, counters, and displays. After your review, we will have several consulting conference calls to refine the plan to match your expectations. Our goal is to give you a store plan that fulfills the unique needs of your market and one that evolves with your business into the future.

  • Review Survey Findings
  • Analyze Product Category Sales Trends
  • Analyze current customer flow
  • Review current marketing and display assets
  • Review fuel/ wholesale supplier branding requirements
  • Create new floor plan design
  • Consultation conference calls for reviews and changes

Step 3: Select Style and Materials

This step in the store refresh program works hand-in-hand with the floor plan design. Here you select all the elements and materials that will make up the look and feel that will engage your customers. We will suggest different concept designs, styles, colors and configurations to produce a store environment that communicates your value offering to the market. As with the store plan, you have significant input throughout this step.

  • Select gondola color, sizes, and styles
  • Select checkout configuration, style, and color
  • Select coffee/beverage counter configuration, style, and color
  • Select décor package theme including signage
  • Select wall and accent paint colors
  • Select flooring color and style

Step 4: Project Scope Development & Logistics Planning

When the creative process of design and planning is completed, it’s time to get down to organizing the on-site execution. This step is crucial to efficiently refresh your store and includes finalizing the floor plan, material selections, and project pricing. Once we reach agreement on these issues, our team will work with you to create a detailed scope of work that will guide the entire construction schedule. We also discuss logistic issues to ensure you are prepared for our refresh team and materials to arrive.

  • Finalize floor plan
  • Finalize material selections and list
  • Create project pricing proposal
  • Develop project scope of work
  • Establish project construction schedule
  • Develop logistics plan for execution

Step 5: Store Refresh Execution

In step 5 of the store refresh program, our team will arrive at your store, receive the materials and begin the execution of the agreed upon scope of work. Guided by the construction schedule, they will work to remove and replace existing items and materials in sections. They will move from section to section each night to maintain customer shopability as much as possible. Because we work overnight your customers are less affected and will be amazed by the progress each day.

  • Maintain open store shopability
  • Work executed in sequential sections
  • Overnight construction work
  • Daily progress and recap meetings with owner/manager
  • Remove old fixtures and materials and install new
  • Merchandise product per floor plan
  • Clean up and remove trash each day

Step 6: Perform Periodic Maintenance and Resets

When the refresh is completed to your satisfaction, we offer periodic maintenance and product resets. This is one of the key areas where you likely need help because you are so busy running store operations. Our team of merchandisers can repair gondola and counter issues, clean shelving and reset product to keep the store looking like new. According to industries studies, 83 percent of shoppers say a clean store environment influences which store they shop.

  • Scheduled maintenance of gondola, counters, and displays
  • Display maintenance
  • Cleaning and organizing

The Retail Shelving & Store Fixture Insider

Ideas and Solutions for a More Profitable Retail Store

 

The Future of Tech In Convenience Stores

It may be one of the most traditional kinds of businesses out there, but the convenience store isn’t excluded from the marching on of time and, in particular, the technological revolutions rocking the industry. The self-checkout is just one example of...

read more

Going Top Shelf with Your Liquor Store Sales

You’re doing an excellent job with liquor sales. But are you getting the maximum sales that you could be taking in? Boosting sales may be as simple as revisiting your liquor store shelving strategy and expanding your product selection.  Here are some tips on going top...

read more

How Is Your C-Store Checkout Counter Performing?

Your C-store checkout counter is at the heart of the action. Personal interaction, hands-on marketing, impulse decisions and final transactions take place there. So we may ask you: how is your c-store checkout counter performing? It takes skill to create an effective...

read more

Contact Us

DisplayMax, Inc.
2829 E. Grand River Ave.
Howell, MI 48130

P | 517-545-5540
F | 810-494-0410

Monday - Friday 8:00 - 5:00 EST

Follow Us On Social Media

Visit Our Showroom

Display Max