Booze Barn Case Study

DisplayMax Updates Lansing Booze Barn Location with New Store Layout and Fixtures

Booze Barn—Lansing
3000 A Dunckel Road
Lansing, Michigan 48910
(517) 483-2069

The DisplayMax team recently helped the Booze Barn in Lansing, MI complete their new store renovation of an existing space. Located at 3000 Dunckel Rd just off US-127 in Lansing, the retail space was most recently occupied by a Taco Bell within the Sunoco fuel station. The owners of the property, Markham Oil decided to convert the empty space into a beer, liquor and novelty store.

The gondola on the sales floor features novelty products and an end cap that featured Lozier’s new wine display components. These new components give the store owner many options to merchandise bottles of wine in a strategic location as the customer enters the store.

Wide span wire shelving is utilized in the new walk-in beer cave. This system of heavy duty racking gives superior holding power and strength without compromising display space. Being an angled cooler footprint there were areas on each end that required a solution to make the space sellable. So DisplayMax supplied sturdy plastic dunnage racks that hold cases of popular beer brands. With these display solutions the entire beer cave is selling product.

Learn more about the Booze Barn from their Facebook page and explore Markham Oil here. Let the DisplayMax team help you design, select and install the right gondola shelving, beer cave racking, liquor wall shelving and retail counters for your new store and renovation product.

The floor plan of the space presented a unique challenge with an angled back wall that made for a very tight sales floor. Working with the Markham staff, DisplayMax created a layout that utilized the space efficiently while creating focused product-selling zones.

The dominant element in the floor plan design is a 12’ tall x 20’ wide liquor wall in Lozier charcoal black gondola with a rolling track ladder made of oak. This provided a great deal of shelf space for displaying a wide selection of spirits while providing easy access to top shelf bottles. To add focus and drama to the liquor display, LED lights were mounted under each shelf. These lights illuminated every bottle on the shelf below and provided much needed light behind the sales counter.

DisplayMax can redesign your store to maximize your sales and improve its shoppability. For more information call DisplayMax Customer Service at 517.545.5540

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