Properly Placed End Cap Displays Equals More Sales
The fast way to grow your sales is to increase the transaction size of your current customers by utilizing end cap fixtures. You spent hundreds, if not thousands, of marketing dollars attracting them to your showroom now the real work begins –capturing their attention to consider an add-on or up-sell products.
End caps are a proven strategy for increasing in-store sales. From your own experience, think of the products you have purchased that were merchandised on an end cap fixtures. Studies have shown that utilizing an end cap can increase your sales on that product by 300%.
An end cap unit is designed to display merchandise on only one side. Usually these are placed at the end of a gondola run and are manufactured with heavy duty steel components.
The standard backing for these units is the versatile and reliable pegboard that matches the shelving and upright colors. For more pizazz, choose durable slat wall that offers more color and texture.
Any type of retail store can leverage the power of one of these units: auto, grocery, pet, convenience, pharmacy, liquor, sports, and computer, just to name a few. Contact the fixture experts at DisplayMax to discuss how end cap store fixtures can work for you.